!930-40's isotope movement

Otto Neurath- founder introduced in 1936

continued into the 1940’s

Vienna Sociologist- political economist, and

unorthodox Marxist.

his point was, was to come up with a universal language that everyone could understand. WWI-WWII

First time we see iconic communication, formalized language

This movement Begun in the early Constructivist

movements then Bauhaus and

ISOTYPE movement. first showed up with el lassinskies beat the white with red wedges

socialist look and feel, socialist in nature.

-Know: ISOTYPE Acronym for - “International System of Typographic Picture Education”

Sutnar used bleeds extensively with visual coding system of number, words, and rules Defined information design for a generation of designers at mid–century. Visual "unit" becomes the double page spread defined for function, flow, and form

Design for Information: patterns of

information relied less on dynamic flow and looked more towards a consistency of color and placement

Herbert Bayer- World Geo- Graphic Atlas 1953- considered a hallmark of organizing design and information

Also during this time we saw a huge shift in creative persons coming from europe to the states because of the new york school

the term graphic design wasn't coined until 1922 by addison Dwiggins

Images cast off neutrality, traditionalism, and provincialism and an embracing of the modern world.

plakinstil. de stile, constructivism

european modernism spreads through publishing

Lester Beal- Combined the Dada and reductivist methods and strategies of the type case with nineteenth century American flavor-

lester was self taught, lived in the midwest had no baggage

Paul Rand (like Lester Beal) initiated an unique American approach to graphic design - built on European models - but an emphasis on the role of content and meaning.

Most of his early work is playing with American art

Alexey Brodovitch- Harper’s art director from 1934-1958 taught night classes to advertising and marketing, he also taught editorial designers how to use photography, Most influential in the time for graphic design

the invention of the 35mm camera made this possible, photo shoots started being a part of everyday language

Claude Shannon- Bell labs

Combined mathematical theories and

engineering principles to set the stage for the

development of digital computers in mid 1940’s

School at ULM - Developed a curriculum that addresses new needs of this age. evolved along scientific and methodological approaches to design problem solving

comprehension of signs and symbols in multilingual formats.

Goals of Bauhaus is to have a art program

product semantic

Isotopes pop up everywhere in 1966 and beyond, the Olympics revolutionize isotopes

A international style of typography braught out by the swiss swiss design and international style same thing.

The Idea of the box is used as a unit for type forms to be drawn in, with mathamatics and geometric rules

type is still hand generated

Theo Ballimer, samlple sketches of a logotype for tapeten giger wallpaper

The use of using pure abstract form to show process, represents forces that cannot be seen, air, energy, wind, works best with science

Anton Stankowski-

Swiss

Major contribution creation of visual forms to communicate invisible processes and physical forces.

pure plastic form derived from dej stile

the idea of 2d form suggesting 3d form

kept forms in a book until he needed them, then took them reworked them and used them

max miedlinger 1967 - the hass grutesk face is introduced.

swiss designers: helvetica emerges in the 1950's

edward hoffman creator of the original helvetica

Helvetica focuses on letter ground relationships, it doesn't just sit on the page in interacts with the page.

Drink Coke. (Period)

Helvetica- clean and tidy

Everyone uses Helvetica if they wanna look chic

I love that as we move through time in Art History that I get called into the images and design more... their is something that catches my eye better. It inspires me and makes me want to try something similar to it! I agree with Johnothan Barnbrook on helvetica it's nice and was nice for the time but now I just feel it is over used and something can be better

using the laws of media to look at a cellphone

1. A cell phone enhances the way you hear, the way you communicate, it enhances our ability to get information with the push of a button. It enhances our ability to be distracted.

it can be an extension of our emotions by being able to update them via our phones. cell phones are an extension of our home phonebook. It is an extension of a portable light. It replaced phone operators, and rotary telephones It has taken place of writing a letter.

2. Cell phones replace our need to communicate in person, they replace facial gestures and our ability to make eye contact with people. it allows us to share information with out printing and sending.

They allow you to replace a printed address book because you can just punch it into your cell.

3. with cell phones introducing text messaging and e-mail to phones, retrieve a for of sending a telegram you can write your message or send it my voice.

I don't think that cellphones have knocked any other technology out by themselves yet, but land lines are on their way out the door. I don't think that they will go away interlay unless they attach a fax line to cell phones.

4. I feel that if the cell phone keeps getting pushed that it will soon take over everything. Our thoughts, our functions, our abilities. So far they can already can take pictures connect to the web and allow you to organize your life. I think that it will eventually kill all sorts of human interaction and communication. I feel that if cellphones keep going the way they will be causing a huge problem with human interaction in general. I feel that if the smart phones get any smarter they will take over us.

In conclusion I feel that cell phones are a connivence that is getting harder to live without. They they have taken the world by storm and that they are becoming a very powerful component of everyday life. No matter what type of technology that is introduced to be a helpful convenient part of life. but they they all have serious after effects that no one thinks of until it is to late. When the day comes that my home, office, food, vehicle, and any other thing I can possibly imagine taking with me is put into a simple small cell phone that it will be time to be scared.