Victorian era is a huge turning point in the Graphic world, with rapid transportation of goods making advertising more critical.

The movement from hand painting of type to machinery took over.

Chromolithography a four color printing process took over, with the 1st photographic image being printed in 1909.

Lithographic naturalism became popular

Illistrations dominate mass media

In 1827 a rotary lithographic press could print 4,000 impressions per hr.

Woodblock printing was popular and combined with scandalous pictures in victorian newspapers

Thomas Nast father of American political cartooning popularized important images

the Idea of agency was born, 1st ad agency in 1841 volney palmer of philadelphia

Brand Identities became commodities themselves

Leaders John Ruskin and William Morris came up with the approach of total design

The Idea of interchangeable design anticipated art

Invented forms

Ornament becomes structure

symboli and philosophic concerns

art for the masses

Sex is brought into victorian advertisement

The modern poster in born using iconic figures, cubisim shapes become symbols

Nontraditional forms, flat color and shape sillhouettes of high contrast, Abstraction begins

German art movement jugendstil

In austira sezesionstil

Modern museum and formalities

Large open space was presented in 1898 on a poster

Koloman Moser defines the approach to graphic design for the movement, high form of art used mathematical design to replace floral patterns, symbolism in a graphic form.

The Idea of clean geometric design were having a major impact

Peter Behrens was an important person in the rest of the 21st century

Geometric forms became the foundation for graphic design

This class seemed to be easier to follow maybe it's because I am getting use to your way of teaching or what. Maybe it's because the lights where brighter and I wasn't so sleepy

I think that it is amazing to see how posters started and that most of the fundamentals of the past are still what we use today. I guess my question would be who influenced you the most and why, what is it that really pulled people towards simplicity in posters when in life everything is so condensed and complicated

Lecture Jan 20th

Key Points

Type and trying to communicate with others through pictures and markings date back as far as 200,000

We slowly watch pictorial drawings move to more geometric drawings

All over the world humans where using common similar symbols and and shapes

Critical evolution accrued with the invention of the code of Hammurabi

Sumerians where the first to have a phonetic alphabet

Which the Egyptians adapted and made there own

Egyptians invented hieroglyphics around 3100 bc

book of the dead the first book with color

even thought the asians contribution was private they did make the first moveable type, woodblocks, and reliefs that others followed

throughout time type is simplified to circles squares and triangles

greeks came up with left to write reading

trajan column

illuminated manuscripts

gutenburg-textura

It is interesting to see how type was developed over the years how far back it dates and how long it took to get to the basic latin alphabet that are fonts are based off of today. I also think it's facinating to see that once we did have a basis for type how fast it took off.

I took print making one and learned the basic techniques for block, lithoprints, coper plates and other forms. But with out taking that class I would have never have realized how long and slow of a process life was. It must have been stress free living back then.

Anyways I think I am still lost on a couple of things but my brain is so overloaded from all of the information that we learned today. I hope to have more questions later

Test

Just making sure it posts