Victorian era is a huge turning point in the Graphic world, with rapid transportation of goods making advertising more critical.

The movement from hand painting of type to machinery took over.

Chromolithography a four color printing process took over, with the 1st photographic image being printed in 1909.

Lithographic naturalism became popular

Illistrations dominate mass media

In 1827 a rotary lithographic press could print 4,000 impressions per hr.

Woodblock printing was popular and combined with scandalous pictures in victorian newspapers

Thomas Nast father of American political cartooning popularized important images

the Idea of agency was born, 1st ad agency in 1841 volney palmer of philadelphia

Brand Identities became commodities themselves

Leaders John Ruskin and William Morris came up with the approach of total design

The Idea of interchangeable design anticipated art

Invented forms

Ornament becomes structure

symboli and philosophic concerns

art for the masses

Sex is brought into victorian advertisement

The modern poster in born using iconic figures, cubisim shapes become symbols

Nontraditional forms, flat color and shape sillhouettes of high contrast, Abstraction begins

German art movement jugendstil

In austira sezesionstil

Modern museum and formalities

Large open space was presented in 1898 on a poster

Koloman Moser defines the approach to graphic design for the movement, high form of art used mathematical design to replace floral patterns, symbolism in a graphic form.

The Idea of clean geometric design were having a major impact

Peter Behrens was an important person in the rest of the 21st century

Geometric forms became the foundation for graphic design

This class seemed to be easier to follow maybe it's because I am getting use to your way of teaching or what. Maybe it's because the lights where brighter and I wasn't so sleepy

I think that it is amazing to see how posters started and that most of the fundamentals of the past are still what we use today. I guess my question would be who influenced you the most and why, what is it that really pulled people towards simplicity in posters when in life everything is so condensed and complicated