Wednesday, February 24, 2010

curves eliminated, sans serif type was favored
squares were used for a module for type design, color when to more primary favoring red
Architectural and graphic forms in
asymmetrical equilibrium
Cubisim makes a huge push into design
Movie
Design is in everything
moris linked art and trade to form the bauhaus movement
trade and craft schools went up in germany
functional house hold objects using traditional ways to make them
when the first world war ended the bauhaus created the most advanced school of the time with design. this was a huge revolutionary for architecture
The belief that art could be used to change society
the school was laid-out like an architecture firm
The students had radical parties
should search for inspiration within yourself
eden's classes began with relaxation and breathing exercise, but he took it further for himself by fasting
square, triangle, and circle, had been given further meanings.
kandinskey went as far as adding sound to color chicken yellow cow red
red blue yellow, bauhaus style of design
practical work was introduced into education
dutch painter dusberg de still movement- the first to focus on design. concentrated on right angle lines
a dispute broke out about diagonal lines
art and technology was formed during post war and the desired to industrialize, the be more functional.
maholly introduce machines into the workshop
it wasn't about unique anymore it was about production
less is more
function rules supreme
herbert head of type he decided one typeface that was more understandable
suported a flat roof cubic design
the community hated the new modern design with clean lines that are still functional
1945 failed in all attempts to support itself and the state stopped helping them
with the rise of hitler the school moved to desso who where open to their new ideas
the ultimate aim in every design is expression
their quest was to created the home of the future, they where functional and cheap. even the workers that build them could buy them
in 1947 the school revolved around architecture
in 1932 they moved to berlin and there whole way of teaching was changed
the nazi's out lawed the bauhaus, the faculty was dispersed throughout the US
seagream building built in new york a triumph of form and function
a new visual literature
type and photo in combination and the force that connects them
use film strips to re-photograph type
Most of there work shows up in the 21st centery
rotation of type-kandinssky
red and black are primary
exterior signage, sans serif, wayfinding,
wanted to make it easy for the user to follow
GI bill helped lots of soilders go to school
people in the us would see the 25page add
used asymmetry to show info the best way
Diagonals become prominent
brought in more space, with perfect balance
sebon remake of garmond
I think it's crazy that the bauhaus was so influential to us still even today. Its great to see that the past still does influence us today, I guess that's how we learn and that's why we are here. The question really being are we going to influence people?

Wednesday, February 17, 2010

Avant grade important movement, Pure form becomes content referencing nothing but itself... and with it's geometric shape color and space motivates graphic design to take on a new look even more different than 25 years before
Abstract art - shift to our formalism
Suprematism-dadaism-futurisim
Russians coined the phrase
“Cubo- Futurism”
Embraced the usage of photography and used it as a power illustrations could never do
Photography was used to creat myth not to restate reality, used for propaganda martial

Goals of Constructivism-
To redefine the concept of the artist as that of a industrial worker with technical mystery of a practical medium
Corporate design of the 60's come through
What type of images would show movement?
Architectural design becomes popular
Film was revolutionary
The photomontage sequence- not only theatrical, but distinctly cinematic,using documentary film techniques of Dziga Vertov.
Constructivists enhanced rhetorical power through “hyperbole”,
extravagant exaggeration...
Rodehenko Makes the book form more dynamic by
incorporating the grammar and syntax of theater and film in
its design.
Rodehenko was also motivated by culture
Rodehenko and Mayakovsky blew up and became big calling them selves Advertisement constructors

EL Lissitzky visionary and innovator of the 20th century like the high priest of modernism
Communication is shown with structure of elements
“Beat the Whites With The Red Wedge” 1919 propaganda poster proved that abstraction could prove a message, with the combination of abstract geometric form and typographic elements
the idea 'can we come up with posters that semi peasant people could read and understand' can you decipher this rather important shift, the birth of form, something that all could understand, something that everyone could understand using symbolic images?
Invent symbols and put them in front of the public and educate them on what the symbols mean
children's tail of two squares was a great example of something showing a symbol with typography to form a new meaning
the diagram a new syntax
EL Lissitzky- Spread the Constructivist philosophy through frequent visits to the Bauhaus. into western europe in the 20th century
lissitzky Established a typographic standard for the modern movement.
the structure of the book becomes a part of the structure
First designer to have his work presented at a large scale
Salomon Tellingater more free spirited, open layouts
The Steinberg Brothers-invented the idea of a modern movie poster their posters are unlike anybody else
the forms the attitudes are put into place in the 20'th century
Revolution completes the establishment of a “professional
identity” for modern graphic design.
Design on the avant garde became the idea of social change
It is amazing to me to watch how graphic design came about and what the movements where that pushed them forward that inspired the designers of the early 20th century. It is based on a lot of the movements that I have always found fascinating Unlike the rest of the art world graphic design was really only taken by storm with a few designers vs 10 or more artists. I guess what I want to know is why is it that even though they move forward in designing why is it that other new approaches aren't still happening

Wednesday, February 10, 2010

Pictorial Modernism
Graphic simplification
Integration of word and image
Symbolic concerns of Synthetic
Cubism.
Cubism replaced a rendering of natural appearances with purely invented form.
Bernhard’s work considered the
logical conclusion of the turn of the
century poster movement where
Graphic design was not be
limited to any one medium.
Lucian Bernhard set the ground work for distinct
professional idenity for graphic design.
Mythical Realism - promoted patriotism
at all levels of society thru national
symbols full of realism.
Uncle Sam becomes a symbol of nationalism still in use today.
There is a direct reflection of modern warfare coming up in Graphic Design in Posters
Futurism
Dada takes off
Filippo Marinetti launched typographic modernism
Iconoclastic
type becomes weapon
Illustration got sucked into dada as well and then moves onto surrealism
Used art of photomontage as a potent propaganda weapon against the Weimar Republic
Berlin Dada
Kurt Schwitters- Non political-Concerned more with the formal and artistic concerns first modern designer who became an author
Surrealism hand an impact on graphic design by the way of the movements of painters
Automatism- A pure psychicexercise
Max Ernst the bridge between dada and surrealism
Man Ray-surrilist photographer
I realy enjoyed the images from tonight this is always a favorite time in history classes! Why do you think it is that surrealist holds on still today? Is it because it's a free expression of yourself?