Avant grade important movement, Pure form becomes content referencing nothing but itself... and with it's geometric shape color and space motivates graphic design to take on a new look even more different than 25 years before

Abstract art - shift to our formalism

Suprematism-dadaism-futurisim

Russians coined the phrase

“Cubo- Futurism”

Embraced the usage of photography and used it as a power illustrations could never do

Photography was used to creat myth not to restate reality, used for propaganda martial

Goals of Constructivism-

To redefine the concept of the artist as that of a industrial worker with technical mystery of a practical medium

Corporate design of the 60's come through

What type of images would show movement?

Architectural design becomes popular

Film was revolutionary

The photomontage sequence- not only theatrical, but distinctly cinematic,using documentary film techniques of Dziga Vertov.

Constructivists enhanced rhetorical power through “hyperbole”,

extravagant exaggeration...

Rodehenko Makes the book form more dynamic by

incorporating the grammar and syntax of theater and film in

its design.

Rodehenko was also motivated by culture

Rodehenko and Mayakovsky blew up and became big calling them selves Advertisement constructors

EL Lissitzky visionary and innovator of the 20th century like the high priest of modernism

Communication is shown with structure of elements

“Beat the Whites With The Red Wedge” 1919 propaganda poster proved that abstraction could prove a message, with the combination of abstract geometric form and typographic elements

the idea 'can we come up with posters that semi peasant people could read and understand' can you decipher this rather important shift, the birth of form, something that all could understand, something that everyone could understand using symbolic images?

Invent symbols and put them in front of the public and educate them on what the symbols mean

children's tail of two squares was a great example of something showing a symbol with typography to form a new meaning

the diagram a new syntax

EL Lissitzky- Spread the Constructivist philosophy through frequent visits to the Bauhaus. into western europe in the 20th century

lissitzky Established a typographic standard for the modern movement.

the structure of the book becomes a part of the structure

First designer to have his work presented at a large scale

Salomon Tellingater more free spirited, open layouts

The Steinberg Brothers-invented the idea of a modern movie poster their posters are unlike anybody else

the forms the attitudes are put into place in the 20'th century

Revolution completes the establishment of a “professional

identity” for modern graphic design.

Design on the avant garde became the idea of social change

It is amazing to me to watch how graphic design came about and what the movements where that pushed them forward that inspired the designers of the early 20th century. It is based on a lot of the movements that I have always found fascinating Unlike the rest of the art world graphic design was really only taken by storm with a few designers vs 10 or more artists. I guess what I want to know is why is it that even though they move forward in designing why is it that other new approaches aren't still happening