Postmodernism Is not a style, but a group of approaches

motivated by some common understandings,

Characteristics of Postmodern Art and Design:

Montage

Pluralism, stylistic eclecticism

Surface

Parody/Irony “contrived depthless-ness”

Fragmentation

Randomness

Unpredictability

Juxtaposition of Styles

End of originality. Art can only be repetitious.”

Stands in opposition to the

ordered rationality of Modernism.

The 60's Toots of postmodernism

Pop is born

Communities of opinion

and belief readers identified with

each other through style– graphic,

music and fashion.

Fasion

Music

Communities forming based on magazines

push pin studios Milton Glasser, Seymore Chwast

A new pluralism

emerged from the

“ME” generation, a

spirit of the 60’s,

pluralistic, eclectic,

hedonistic, and anti -

establishment.

are you experience-jimi hendrix

became the moto

Graphic novel comics and edgy adult literature form hybrids- Village Voice, Rolling Stone.

pushpin studios cleaned up the late 21st century

Rejections of the International style by young Swiss designers- Began in Basel through the teaching of Wolfgang Weingart-

energy of motives begins to loosen the hold and gives the swiss style a new way to design a page

New Wave- european design updated for postmodernism design

Gets a bigger hold on the west coast than the east coast, It burst on the west coast because of the culture, there were more open artists. The east coast such as new york was still very corporate.

Questions the customs of typographic arrangements and Swiss typographic decisions.

Every Graphic convention or assumption was up for interrogation...

Wolfgang first designer to work with a computer

The Swiss Poster 1984 offset litlograph first poster made on the macintosh

Idea of rupturing the picture plan'

Willi Kuntz-One of the first new wave spreads

Conservative but still involved with dividing the picture plan in half

he was the segway into corporate world in New York

Rosmiare Tissi, Siegfried Odermatt, shared his passion for a more intuitive approach

Playfulness

not taking yourself to seriously

bold stair stepped rules - micheal mayburry vandevile

Early days of the computerfirst with the paint boxes and later with the first Machintoshs.

Postmodernism: appropriation, to copying styles, was no longer naive nostalgia but calculated because the past itself was considered invented....

what ever you want to work with because everything was considered inventive.'

Hatch letter printing press is famous for doing blues and western posters

Charles Anderson-

CSA Archive - collection of historic

line art and illustrations.

trends...retro punk funk

Nevel Brody: urban primitive

typographic configurations

become iconic emblems glyphs

emblematic of British new wave

music- They become Iconic

In the 90's people started ripping off his style

The idea that people could create their own typefaces sooo they did. It was the second wave of the typographic era

Deconstruction is the idea of really questioning, it's a form of questioning, a way of looking at anything that is a representation of nature culture, it's about asking questions that disturb the way we feel about something.

Speech the poorest form of expression. Writing is the second

Glas, 1974 by Jacques Derrida

designed by Richard Eckersley

Derrida’s writings were unconventional: A sentence might begin on page 319 and not end until page 322; a single footnote might run the length of an article; two separate narrations might share the pages of a book.

The Idea of information architecture being explored

deconstruction is a way to read

“texts” (as broadly defined);

any deconstruction has a text as its object and subject.

normative :

SEE IMAGE –––––– READ TEXT

deconstruct:

SEE TEXT ––––––– READ IMAGE

ED FELLA

distinctly unsystematized... inspires “Grunge”

If type is a systemized system what can I do to unsystemize it.

Ed Fella- all had done cut out type, he created everything with his hands to add a personal touch

emigre magazine, tried to harness the new type/design world

It's the idea that the designer has something to say

that type doen't have to be unmeaningful

David Carson Disruptive and

disturbed... attacking the “grand narratives” of type and design.

grand narrative

a myth or faith bassed statement that encompasses how we got here why we are here and how we should live story telling in the interest of the powerful.

Everyone was making type and the internet made it possible to sell it

Text and Img period

Questioning motives

disturbing the unknown

Post-Structuralism - challenging hierarchies

computer age

signifier and the signified

Words are not merely codes,

using them is a behavior, and

the behavior alters their

meaning.

Structures in the mass media can be reshuffled and re-inhabited.

Mau views graphic design as a restrictive discipline...

instead expands it to economies of information...

challenging hierarchies:

tentativeness, slipperiness,

ambiguity and the complex

interrelations of culture and

meanings...

Emphasis on the body, the actual insertion of the human into the texture of time and history...

rupture of the picture plan

fragmentation- and the electronic media-

The 90’s a rethinking of the ways order can be

achieved...

Chip Kidd book designer

Stock photographs onto the covers of fiction

We don't read the imgs as imgs we read them as text

It's all about the now movement

If the past is now and the future is now then where do we go from here? To the left? To the right? I enjoy postmodernism but maybe that's just because it is the now. Thinking of it that way really makes me look at it a different way. It seems more valid maybe since it's now. My brain is totally scrambled now. But i'm excited to be apart of a movement.

Barbara Kruger's stand for what she think is right I feel is very admirable. And shows the strength that most women should.